Selecta is Europe’s leading route-based, self-service provider offering great quality coffee and convenience food solutions in the workplace and public spaces. Every day we serve tasty beverages and snacks to more than 10 million people at our 475,000 points of sale in 16 countries across Europe through vending services and solutions companies in all business segments. With an annual turnover of 1.0 billion, we owe our success to our ca. 8,000 highly skilled, dedicated and passionate Selecta employees who are committed to creating millions of moments of JOY for our clients and their consumers every day! Which is why we strive to offer safe and desirable jobs, focused on personal development and mobility.
Main duties
- Own the end to end external client amp; consumer experience of branded campaigns
- Responsible for brand marketing communication strategy and campaign roadmap online incl. social media and offline including all brand architecture
- Responsible to define marketing communication content amp; channel strategies /mix (offline amp; online)
- Build world class external marketing plans for our clients and consumers
- Build and develop world class marketing capabilities
- Constant identification of new ways to broaden knowledge on lead generation mechanics, execute use cases locally and deploy globally
- Define guidelines amp; governance, ensure consistent brand communication, execution locally in the markets
- Responsible to define a coherent data driven CRM activation / client retention communication strategy
- Ensure standardizing website
- Create (e)content that are sharp, memorable and effective at prompting prospect clients and consumers to take action
- Strong collaboration with agencies, videographers, mediamatics and Innovation platform marketeers
Professional competence
- Proven track record of at least 5 years experience in a corporate environment and B2B/B2C
- Experienced working in an international matrix and glocal organisation
- Experienced in brand communication
- University degree in Journalism, Communications or similar
- Excellent written and verbal English communication skills
- Experience in working and advising senior management and executives
Profile
- High motivation, creativity and continuous development of all areas of responsibility
- Confident and competent behavior in dealing with people of all hierarchical levels in a multicultural environment
- High resilience, flexibility
- Strong intercultural communication and teamwork skill
- Winnig mind set
- Able to challenge the status quo
- Striving for greatness
- Having a high ability to liase both with internal and external stakeholders
- Being able to manage multiple projects and deadlines