Selecta is Europe’s leading route-based, self-service provider offering great quality coffee and convenience food solutions in the workplace and public spaces. Every day we serve tasty beverages and snacks to more than 10 million people at our 475,000 points of sale in 16 countries across Europe through vending services and solutions companies in all business segments. With an annual turnover of 1.0 billion, we owe our success to our ca. 8,000 highly skilled, dedicated and passionate Selecta employees who are committed to creating millions of moments of JOY for our clients and their consumers every day! Which is why we strive to offer safe and desirable jobs, focused on personal development and mobility.
Main duties
- Responsible to design the One Selecta digital strategy, define guidelines amp; governance, ensure execution locally in the markets
- Responsible to define lead generation mechanics for deployment across markets
- Ensure standardizing website
- Constant identification of new ways to broaden knowledge on lead generation mechanics, execute use cases locally and deploy globally
- Integrate brand communication into Lead Gen process
- Monitor competition amp; identify trends
- Responsible to ensure website UX and consistency across markets
- Digital analytics KPI settings
Professional competence
- Having a proven track record a clear understanding and hands on experience of digital marketing channels, techniques amp; tools (PPC, SEO, SEA, Social Media, E-Mail Marketing amp; Google Analytics, CPL)
- Experience in managing and developing Digital Marketing channels (Social Media, organic amp; paid, Websides CMS)
- Sound knowledge of B2B selling process within digital world
- Digital native
- Google Advanced Certifiction
- Magnolia
- CRM Dynamics Microsoft is a plus
Profile
- Leading by example and delivers every day moments of joy in the business
- Being a true ambassador for excellence
- Building able to build an effective digital understanding and leverages across the organization
- Striving for digital transformation and greatness
- Having a high ability to liaise both with internal and external stakeholders
- Beeing able to manage multiple projects and deadlines with ease