Digital Account Based Marketing Manager
Distalmotion SA, Switzerland
Job Description
About us
At Distalmotion, we believe that every patient undergoing minimal invasive surgery should benefit from the best of surgical expertise and robotic technology. This is the vision that made us create Dexter, the world’s first and only on-demand robotic surgery system. Thanks to Dexter, surgeons have never been closer to their patients while benefiting from robotic best-in-class technology.
Distalmotion has been created in 2012 by passionate and open-minded people with various experiences. Today, we are still convinced that an inclusive and international company culture is the best way to continue growing. Our leadership is highly committed to promote diversity among the teams and welcome every employee based on their identity.
You are looking for a new fulfilling challenge in a fast-growing medical device company? Join a team engaged in making on-demand robotic surgery the new medical revolution.
About Digital amp; Account Based Marketing Manager
The Digital amp; Account Based Marketing Manager will be responsible for driving the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline and business success.
Tasks:
- Develop market models including market segmentation and target customers.
- Execute primary market research and consolidate secondary market research to ensure consistent amp; quantified understanding of our customers, segments, and markets.
- Plan, develop, and execute account-based marketing campaigns. Determine the most effective marketing messages and channels.
- Work closely with the Regional Sales Directors amp; Revenue Operations Manager to ensure appropriate lead management integration in Salesforce.
- Define, plan, and execute measurable marketing campaigns aligned to strategic business imperatives.
- Manage customer engagement strategies to support and improve the current activities (congress, webinars, emails, social media, lead integration to Salesforce, etc.)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Build Distalmotion’s digital marketing strategy to support the business goals and strategy.
- Measure and report performance of all digital marketing activities and campaigns against KPIs.
- In collaboration with downstream product marketing, plan and execute all digital marketing, including SEO, website, email, social media, and advertising campaigns.
- Manage Distalmotion’s online presence, including execution of thought leadership, brand awareness, and congress communication.
- Be the internal communication expert, providing advice and guidance on content, format, and channels. Ensure consistency and alignment of external communications and campaigns across stakeholders.
- Manage external agencies supporting with media, creative design, and communications.
Required abilities:
- Bachelor's degree required. MBA or advanced degree is desirable.
- Minimum 3-5 years of experience in Digital and/or Account Based Marketing in medical devices/pharmaceuticals.
- Experience with CRM (salesforce.com is a plus), google analytics, tableau, SEO, SEM, social media, content marketing, google analytics.
- Experience with market research, analytics, amp; competitive monitoring.
- Strong Project Management skills.
- Photoshop and Illustrator is a plus.
- Self-starter with ability to take leadership in an unstructured environment.
- Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents.
- Fluent in English (verbal and written). French or German would be a plus.
Benefits:
- Opportunity to work in a fast-growing company active in one of the most promising fields of medicine.
- Permanent contract with 25 days of paid vacation.
- A dynamic atmosphere in an internationally minded environment.
- Flexible work schedule (possibility to work from home).
- Other benefits : Mobility plan, competitive company pension plan, support for gym memberships.
- Regular team building events such as boot camps, skiing and much more.
Distalmotion is a medical device company founded and based in Lausanne, Switzerland. It was founded in 2012, as a spin-off from the Robotics Lab of the Swiss Federal Institute of Technology in Lausanne (EPFL).Our objective is to remove the complexity out of robotic surgery in order to fast track its widespread adoption in minimally invasive care. To do so, we want to continue disrupting minimal invasive surgery - but we will only succeed with the right people on our team. Join our team to address critical healthcare needs and improve patients’ lives !
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