Doctor of Pharmacy with a specialization in Internal Marketing.
Competenceis in Strategic Marketing, Operational Marketing and in International Marketing Coordination.
Experiences in medicine, OTC, dermo-cosmetics and food supplements.
A professional profile combining scientific and marketing skills with great versatility and curiosity with real social skills.
Plus a strong ability to adapt, having worked in different markets and countries, and to multitask with autonomy but with a great team spirit.
Contribution to the definition of the Global Hemophilia department Strategy and implementation of the Global Marketing plan.
Stakeholder management:
• Managing and developing trustworthy relationships with HCPs (HealthCare Professionals) and patients
• Leading projects in collaboration with KOL
Countries engagement and benefit creation for commercialization:
• Development of roll out and go-to market plans per country for the HCPs education project
• Project management and launching/enrolling educational Web-based program to the countries, including tailoring it to country specific needs
Internal communication:
• Promotion and awareness of the activities of the Global Hemophilia department (articles, videos and other types of content)
• Development of engagement and motivational campaigns
Strategic Marketing consultancy for pharmaceutical and biotech industries worldwide to generate sustainable growth by helping them access European markets quickly and efficiently.
Strategic Marketing:
• Definition of brand strategies, product applications and target segments
Business Development:
• Lead identification
• Launching email campaigns, phoning
• Qualification of leads
• Organisation of scientific roadshows/meetings
• Creation of promotional material
Market research:
• Market analysis
• KOL interviews
• Writing of reports and recommendations
Project management and management of a team of three people
Development and launch of a new food supplement based on probiotics to stimulate the immune system.
• Referent pharmacist: technical answers to questions from pharmacy/sales teams and patients
• Fieldwork: visits and prospection in pharmacies, commercial support, training and conferences
• Creation of documents, tools and promotional materials for health professionals and consumers
• Market analysis and competitive intelligence, budget monitoring Marketing and product logistics
Develop the L'Oréal Professionnel and Kérastase brands in the Algerian market.
Strategic and Operational Marketing
• Development of marketing action plans
• Development of the brand on social networks and on a brand new e-commerce website
• Coordination of supplier and local teams
• Management of the driving forces to ensure the operational implementation of the defined action plan (POS, promotional items, various sales force tools)
• Implementation and follow-up of commercial offers and events in the field
• Monitoring the marketing budget and the profitability of the activity
• Logistical follow-up: purchasing, sales and disposal stocks
• Analysis of sales and monthly reporting to the supplier
• Regulatory monitoring of products and management of deadlines for local product launches
• Organisation of local events (international training, national meetings, customer events.)
Support the Strategic Marketing teams in the development of the brand's dermo-cosmetic products, MA, medical devices and food supplements.
• Develop specific medical marketing communication tools
• Validate all operational marketing communication tools from a scientific point of view
• Communicate and train employees (headquarters, field, subsidiaries) and external contacts (doctors, pharmacists, patients/consumers)
Patient care:
• Medical interview
• Diagnosis
• Setting up the treatment
• Follow-up
Analysis of the dermo-cosmetics market.
Marketing :
• Elaboration of a database of beauty trends by synthesis of studies
International :
• Study of the Iranian culture and market
• Realization of a MOOC (Massive Online Open Courses) on Scandinavian skincare rituals
Scientific:
• Elaboration of technical-marketing files
On the Production and Distribution site in Amilly (Loiret):
• In charge of Development and Improvement in collaboration with quality assurance and HSE
(Health, Safety and Environment)
• Leading internal audits
• Dispensing of specialities
• Sale of parapharmaceutical products
• Preparation of pharmaceutical preparations
Doctor of Pharmacy - University of Pharmacy - Chatenay-Malabry
These: The Algeria and the import blockage: how L'Oreal Professionel managed to boost its market in these difficult times.
Result: Congratulations from the Jury
Additional courses followed :
• The Sun and the Skin
• Marketing & English
• Dermato-cosmetology
• Food supplements: design, R&D, industrial and regulatory sector
Case study (simulation of a pharmaceutical company):
• Member of the research and development department: creation of an innovative pacemaker
Master degree: Marketing International - ESSEC Business School
Strategic and Operational Marketing :
• Fundamental Marketing
• Brand management
• Product policy and innovation management
Marketing and International Development :
• International Marketing
• Marketing of luxury goods
• English for marketing
Communication strategy :
• Communication
• Digital marketing
Consumer knowledge :
• Consumer behaviour
• Marketing research
Cross-cutting competence :
• Financial management / management control
In partnership with UCP.